About

The brand

 

Cruelty free and sustainable, with bold-coloured coats in long, brushed, frisé or shaved fur that retain the name of the animal fur and simulate – visually but especially to the touch – the real ones: they are animal-friendly fur, Alabama Muse’s furs.

The founder and creative director of the brand is Alice Gentilucci, an internationally renowned stylist, who boasts experience with the most important photographers in the world – Helmut Newton, Ellen Von Unwerth, Paolo Roversi and Peter Lindbergh, just to name a few – , has worked with celebrities of the calibre of Jennifer Lopez, Beyoncé, Gwen Stefani and Julianne Moore, and is the fashion editor of Vogue Italia, InStyle US and Vanity Fair.

Alabama Muse was born out of a dual passion, fur and respect for animals, “I wanted a fur but my love for animals prevailed over my vanity” says Alice, who made her own wish come true by creating a collection of animal-friendly furs using fur that isn’t real – but is identical to the real ones, in every respect.

To this is added her inclination both for music – which has meant that the brand, in style as well as in sound, has been affected by underground cross-contaminations that range from David Bowie to Blondie, from Mick Jagger to Tina Turner all the way to Miley Cyrus – and for cinema, in particular for the 90s cult film True Romance” and the rebellious and eccentric, free and fragile spirit of the protagonist Alabama Whitman, played by Patricia Arquette, from whom the brand derives its name.

The focus of the project are the iconic garments par excellence, fur coats, which become indispensable pieces of a conscious wardrobe: models with a unique and tailored style, created by craftsmen and finished with precious details, like intarsia and patchworks that combine different furs; they have colour-contrasting linings and internal suspenders that let you to carry them on your shoulders, like wings; they are warm, high-performing and absolutely on-trend. All hand-made by craftsmen in the area around Turin, each different from the other, they become the emblem of an accessible and conscious couture, eccentric and at the same time fun, with which to build a personal style that is outside the box and very rock, composed of colour, of layers, of models that explore different lengths and shapes but maintain a classic allure.

The Alabama Muse collection, available in over 30 models, is distributed worldwide by LA Distribuzione, a multilabel showroom based in Milan and Paris.

 

The mission

 

The furs of the Alabama Muse collection are made from Japanese modacrylic fibre which, by virtue of its characteristics and thanks to the presence of acrylonite in it (75%), creates a textile very similar to animal fur and is the most prized material not just for the creation of high-quality wigs but, due to its self-extinguishing properties, also for the creation of flame retardant technical clothing.

A material that is animal-friendly and above all sustainable in almost every way: the presence in it of recycled polyester and the use of vegetable dyes make this fibre the ideal texture on which to apply various treatments and different patterns of fur. Not to mention that acrylic fibre is sustainable to the extent that its production cycle has an impact on the environment 5 times less than that of wool, bearing in mind the damage done by animal husbandry.

The quality of the fibre is enhanced by its processing that uses a special technique, “warp knitting”, which thanks to a patented process prevents the fur from shedding and at the same time ensures soft and fluid coats, in every respect comparable to animal fur.

 

“Don’t take candy from strangers” FW 2020/21 collection

 

The FW 2020/21 collection favours long-haired, brushed, shaved and frisé coats that retain the name of the animal fur and simulate – visually but especially to the touch – the real ones. Thus the iconic garment par excellence, the fur coat, becomes an indispensable and animal-free piece, with a unique and tailored style, created by craftsmen and finished with precious details, intarsia and patchworks that combine different furs; they have colour-contrasting linings and internal suspenders that let you to carry them on your shoulders, like wings.

The underground angels of Alabama Muse choose garments made in Mongolian and kidassia, with bold colours and bright hues, featuring contrasts and mixes of colours that go from emerald green to lilac, passing through purple, yellow, Big Babol pink and in some, for tempered pairings, biscuit brown.

The volumes are slim and oversize for jackets and coats while the keyword is layers, which allow you to create your own “Alabama” by combining collars, scarves, waistcoats, or wearing contrasting ushankas to create a personal and unique style. Very Lolita, too, when the bright colours are lit up with sequin embroidery. 

Luxurious, enveloping and significant are the tribal furs, born from animal print patches in natural shades like lynx, jackal and lamb with contrasting Mongolian inserts; the same tribal look becomes elegant and eclectic in the long waistcoat and in the jacket dedicated to Hendrix, while the parka with a Mongolian crest and inside-out fur back is not exclusively for women.

The short fur is soft with a 70s chevron design, it has the hypnotic shades of milk and leather, a wide neck and shoulders built into the robe: it is also proposed in a black and white zigzag version with cuffs embellished with kidassia intarsia that is all-over white like a cloud for the – indispensable – fur loved by Kate Moss.

More classy, the ivory-coloured goat chanel jacket with contrasting trim and maxi-pearl buttons, and the midi-length calgan models with butter and milk tints and a doubled ring collar in ribbed wool, and in the wide cape trimmed in Mongolian fur, that protects from the cold – and envelopes – like a blanket. In the same texture too is the double-breasted crew-neck coat with a straight line and kidassia sleeves.

The black goat kimono with contrasting trim in the same fur is a unique piece, lined in coral silk, which retains the eastern charm of a no gender couture garment.